There are many reasons for a marketer to choose to create audio content.
Firstly, the traditional visual and text-based genres aren’t enough to drive engagement in 2018. To succeed in a saturated content landscape, where overall shares have fallen by 50 percent, marketers need to think outside the text box to drive engagement.
Audio content makes sense because it’s second only to video as people’s preferred format,according to Activate. The average American consumes five hours of video each day and two hours of audio content.
BuzzSumo can help you determine if your audience is interested in audio content.